What I Do
When you think of my career, think digital marketing campaigns, think websites, and think analytics. I spend my professional life building and managing them and programs around them.
As of 2022, I've been at it for 15 years.
The Blog
Nobody else could do my job…uh oh.
On the Web, where relations are mostly anonymous, it’s really easy to stumble upon the sentiment “I can do almost anyone else’s job, but nobody else could do mine.” That’s [...]
The First Principles of Marketing
Our world is fraught with hidden misunderstandings. Hidden miscommunications. Missed opportunities in hiding. See an example for yourself: Ask 5 people what a "campaign" is. Expect 7-10 answers in return. [...]
